Industry
Your storefront is the easy part. The operation behind it is not.
Most e-commerce businesses own a storefront and rent everything around it: inventory, fulfilment, support, reviews, email, and reporting, each with its own fee and its own version of the truth. SpinFlow builds one platform that runs the whole operation on one record.
7 min readThe short answer
Most e-commerce businesses own a storefront and rent everything around it: inventory, fulfilment, support, reviews, email, and reporting, each with its own fee and its own version of the truth. SpinFlow builds one platform that runs the whole operation on one record. SpinFlow builds one custom platform for e-commerce businesses that replaces eight to fifteen separate tools, owned by you at a flat subscription. Most platforms launch in as little as two weeks.
The pain points
What slows e-commerce businesses down
- Stock counts that disagree between the store, the warehouse, and the spreadsheet
- Support answering questions the order data could answer automatically
- Transaction and app fees taking a cut of every sale
The app tax
When the store platform charges for everything twice
A hosted storefront gets a business selling quickly, and then charges for the rest of the business. An app for subscriptions, an app for bundles, an app for reviews, an app for returns, an app for reporting, plus a transaction fee on top of your payment processor.
Each app owns a slice of your data and none of them agree. Stock is right in one place and wrong in another. Customer history sits in the support tool while purchase history sits in the store, so nobody sees the whole customer.
The owned platform
One record from order to delivery
SpinFlow builds a platform where the catalogue, orders, inventory, fulfilment, returns, subscriptions, and support all read from the same data. Stock moves once and everything reflects it.
Customers get an account area with their orders, subscriptions, returns, and documents. Support sees the same record, so an enquiry starts with context rather than with three questions.
You keep your payment processor and pay their rate. There is no second cut for the privilege of selling on your own site.
Wholesale and retail together
One platform, more than one kind of buyer
Most growing e-commerce businesses end up serving more than one buyer: retail customers, wholesale accounts with their own pricing, and sometimes trade partners with credit terms. Hosted platforms treat that as an edge case and charge for a plugin.
Because your platform is custom, wholesale pricing, account-specific catalogues, purchase orders, and credit terms are simply part of how it works.
Common questions
Questions from e-commerce businesses
Can it handle subscriptions and repeat orders?
Yes. Subscription billing is built in, with plans, pauses, skips, and failed payment handling, rather than bolted on as a paid app.
Will search rankings survive a move from a hosted store?
Yes, if the migration is done properly. Every existing URL is redirected to its new home and the technical foundations are built for search from the start.
Does it connect to our warehouse or 3PL?
It can. Fulfilment integrations are part of the build, so orders flow out and tracking flows back into the same record the customer sees.
What about wholesale customers with different pricing?
Account-specific pricing, catalogues, and payment terms are part of the platform, so retail and wholesale run side by side without a second storefront.
Built for your work
The capabilities that fit your business
Explore the capabilities that replace your current tools, or read why traditional websites are dead.
E-commerce
Catalogue, checkout, and orders you own.
Inventory
One stock count everything reads from.
Subscription billing
Repeat orders and plans built in.
Support ticketing
Support with the full order history attached.
Review collection
Reviews gathered without another subscription.
Dashboards
Real margin, stock, and repeat rate in one view.
Proof
Builds behind this page
Real platforms we have built in this space, with what they replaced and what changed after launch.
Ready to run your e-commerce businesses on one platform?
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